Visual Branding

The shell petrol station logo is a well recognised logo which has a bold but simplistic design. Despite its simplicity, it is a very clever design as a shell makes you think of fossils, which is what fuels sold by shell are made out of. I think there products are aimed at adults because only adults drive cars. If I were to change the logo I would not use a shell because now people know fossil fuels are bad but they didn't know this when shell was established in 1909.









The coca cola logo is really simple as it is just the words 'Coca'Cola' in a swirly font but for some reason this simple design is one of the most iconic and popular image ever. I think it has a universal target market. I would not make any changes to this because I think any changes would make sales drop. The Coca Cola logo has been the same for over 150 years ad I don't see why it should change.


The burger king logo is the words 'BURGER KING' in what seems to be a bread roll with a blue swoosh around it.it is simple, bold and instantly recognisable. I think it has a universal target market. If I was going to redesign the burger king logo I would try to make it sound more healthy, however I am not sure how to do so without lying.