compasite image

Pepsi Vs Coca'Cola

There has always been competition between the two brands because they both manufacture the same soft drink. However if I had never tried either, I wold be more likely to by pepsi because it has funnier adverts.

Shell logo timeline self assessment

.1.My final logo timeline design fits my product because it's a petrol pump, and shell sells petrol.

2.So we have a wide range of ideas to use and these ideas can be narrowed down to one idea.

.3.Ill probably use yellow and red as these are the colours of shell.

.4.The things this would improve would include the straightness of the lines, the sharpness of the shapes and the depth of the colours.

Evolution of the Burger King Logo

Evolution of the burger king logo.

When the first burger king opened in Miami 1954 people liked bright colours but now it wold look dated and and a little bit childish where as 1969 logo is a lot more suitable for a universal target market the 1994 logo is not very different to 1969 one apart from the font of the text and it has slightly lighter colours and the 1998 logo is very different, as it is very modern and we still have it today and will probably stay the same for many more years.    







                                                                   

What is branding

Visual Branding

The shell petrol station logo is a well recognised logo which has a bold but simplistic design. Despite its simplicity, it is a very clever design as a shell makes you think of fossils, which is what fuels sold by shell are made out of. I think there products are aimed at adults because only adults drive cars. If I were to change the logo I would not use a shell because now people know fossil fuels are bad but they didn't know this when shell was established in 1909.









The coca cola logo is really simple as it is just the words 'Coca'Cola' in a swirly font but for some reason this simple design is one of the most iconic and popular image ever. I think it has a universal target market. I would not make any changes to this because I think any changes would make sales drop. The Coca Cola logo has been the same for over 150 years ad I don't see why it should change.


The burger king logo is the words 'BURGER KING' in what seems to be a bread roll with a blue swoosh around it.it is simple, bold and instantly recognisable. I think it has a universal target market. If I was going to redesign the burger king logo I would try to make it sound more healthy, however I am not sure how to do so without lying.